AI Agents - Feed Archive
// filter(tags) AI Agents (3)
AI Agents
3 links (last 90d) · 3 links (all-time)
// december_2025 (3)
2025-12-30
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AI Agents Now Gatekeep the Marketing Funnel: Bain Research Shows 80% Use Zero-Click Search
★ max(signal) by Natasha Sommerfeld, Rishi Dave, Daniel Webster-Clark · AI Agents
Δ +4520 read ↗
TL;DR — Bain survey of 1,100 US consumers: 80% rely on zero-click AI results for 40%+ of searches. Adobe reports 1,200% increase in AI-referred retail traffic (Feb 2025 vs July 2024). AI-referred conversion rates now 23% below traditional search, down from 49% gap in January. Discovery, evaluation, and shortlisting now happen inside AI tools before brands see the customer. HubSpot reports up to 30% traffic decline to company sites. Optimize for machine-readable content, structured data, and third-party validation.
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AI Agents Move from Marketing Tool to Infrastructure: Agentic AI Market Hits $7.55B in 2025
by Demand Gen Report · AI Agents
Δ +3720 read ↗
TL;DR — Juniper Research: AI-automated customer interactions will grow from 3.3B (2025) to 34B (2027). 6sense and Salesloft launched AI agents for personalized emails and sales workflows. Slack data: daily AI usage up 233% in six months. Workers using AI daily are 64% more productive. Three agent types dominating: Listener (monitors calls), Researcher (compiles intel), Executor (runs sequences). Model Context Protocol (MCP) enables rapid enterprise deployment.
2025-12-25
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Amazon Faces Leader's Dilemma on AI Shopping Agents
by CNBC · Agentic Commerce
Δ +3610 read ↗
TL;DR — McKinsey projects agentic commerce will generate $1 trillion in US retail revenue by 2030. Amazon is blocking AI agents from its site while Walmart, Target, and Shopify partner with OpenAI. When consumers buy through ChatGPT, OpenAI collects a fee per transaction.
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